Consider the following scenerios :
- Are you tired of competing simply on prices because your product/service seems like a commodity to your clients?
- Do you wish to differentiate your products from other competitor?
- Do you have difficulty articulating the value of your product/service?
Workshop Objective :
- Understand the value chain throughout your product and service in the ECO-system and how the various parties affect each other
- Create value that your customer really to want but not buy because they don’t need it
Content :
- Selling products and services VS selling value
- Value Creation Techniques
- Mapping out the customer’s customer
- Closing a sales
- Sales Approach and Techniques
- VALUE selling Toolkit Game
